Do You Know How Your Company’s Brand is Perceived in the Marketplace?

Do You Know How Your Company’s Brand is Perceived in the Marketplace?

Your brand defines who you are and what kind of experience you want to deliver to your clients. It can also be what sets you apart from your competition.

By Karen Edwards, RCS Editor

You probably know a lot of popular brands and have varying opinions about them based on your personal experience or perception of the brand.

Since you are at the Coffee Shop right now, let’s take a look at coffee as an example of two brands that provide the same product but are very different. Two famous coffee brands are Dunkin Donuts and Starbucks (listed alphabetically and not necessarily in order of the writer’s preference). These two brands have very loyal followers who rarely stray from their preferred taste – Dunkin Donuts’ coffee is perceived as milder and more mainstream than

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Looking for a Roofing CRM? | FCS Tip #2: The Right Questions to Ask

Looking for a Roofing CRM? | FCS Tip #2: The Right Questions to Ask

Tip #2: Questions to Ask About Customer Data & Roofing CRM.

By FCS Roofing Software.

  • Does the program work for residential and commercial business?
  • Can I track projects, estimates and quotes by customer?
  • Can I integrate it with other software in order to track the entire customer experience?

There are several roofing CRM systems – many of them integrated with project management software. But first you may be asking – what is a CRM? It is a Customer Relationship Management system and it could be Microsoft Outlook, an Excel file or a higher-level software specifically designed for the roofing business.

Some systems offer customer portals where you can share data, photos, job progress, inspections and invoices with customers at their con

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RoofersCoffeeShop.com Welcomes Nearmap

RoofersCoffeeShop.com Welcomes Nearmap

Nearmap aerial maps deliver amazing clarity, color and detail to help identify and accurately measure ground features with ease – and at 2.8″ GSD, the images are much clearer than the best satellite images.

RoofersCoffeeShop.com, the place where the industry meets for technology, information and everyday business is pleased to welcome Nearmap.  Nearmap captures ortho and oblique imagery for nearly 70 % of the U.S. multiple times per year, processes massive amounts of visual data and uploads up-to-date aerial maps to the cloud within days.

Roofing contractors using Nearmap imagery can prospect more homes and business each day with added precision from the comfort of their office or remotely with their tablet. Using PhotoMaps™ from Nearmap, contractors get much better resolution than satellite imagery for dependable accuracy wh

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